GPS Golf Guru – An Affiliate’s Viewpoint.
Way back in 2009 I came across the Golf GPS niche.
As an Internet Affiliate Marketer I did some extensive research and found that this was a great niche to explore and promote as no-one was giving the market a decent review chart.
I got cracking and found out exactly what my market was looking for – essentially a chart listing all the features and benefits of the different Golf GPS models available.
There were lots of makes, lots of models and LOTS of competition within the industry.
One of the better players at the time was Golf Guru with their GG3 model. The clincher for them was definitely the after sales service which was prompt, clear and solution solving.
Access to the CEO was just a phone call or a click away.
My comparison chart was an immediate hit with the golfing fraternity worldwide and the sales started coming in.
I soon discovered a win/win/win situation with Golf Guru – the GPS I was recommending as my number 1 option overall.
Through the various affiliate programs such as Shareasale and Commission Junction I was getting 4%-7% per sale but Golf Guru had their own affiliate program so I approached them directly with my idea.
Firstly I needed to know what they were paying the various affiliate programs. This turned out to be 18% – a lot more than the 7% I was getting! Here was some potential for everyone to gain.
I approached the CEO of Golf Guru, Darryl Cornish, and asked if he would be willing to pay me more than the 7% I was getting from the external affiliate programs. He immediately offered 10%.
I was ecstatic as I had effectively just received a 50% increase in commission and he was happy as he had just gained 8% – the difference between what he was paying me and what he was paying the affiliate programs.
But there was room for more.
What about my clients?
If I could offer them the Golf Guru models at a discount then surely they would by from me? Sure my commission on a discounted price would be less but this would be more than compensated for by the additional sales.
So a discount was arranged and I went to work.
The net result is that I did pretty well in a short period of time selling over 500 units or about $120,000.00 worth of GPS. Some of them to readers of this site.
All went well until the third quarter of 2010 when Golf Guru brought out the new Golf Guru 4. This was supposed to be the golf GPS to beat all golf GPS and included a traditional road user GPS facility. Good idea to capture the golf market as well as the traditional GPS user.
The trouble was that the golfing fraternity did not like the shape or the bulk of the new model and sales started dropping off.
Complaints were coming in fast and furious, the previously exceptional service team couldn’t keep up with complaints, the CEO spent all day fielding phone calls and e-mails as people were returning their Golf Guru 4 and demanding their money back.
Clearly the Golf Guru 4 was not as popular as the Golf Guru 3 regardless of the road user function.
Then something else happened.
Mobile phones started in the Golf GPS fields with their various apps which were provided free or at a very low cost.
The long and the short of it is my sales started to taper off in 2010. Time to move on or try to keep up with the ever changing technology.
I am still owed commission by Golf Guru and payment seemed to be taking longer than usual.
E-mails and phone calls were met with promises of payment as soon as a few administrative issues were resolved. Stuff like the administrative lady, Tracey, being over loaded with issues.
To cut a long story short it is now April 2012 and as yet commissions owing since as far back as August 2010 have not been paid.
This despite numerous, and I mean numerous, e-mails and phone calls to the CEO and to the affiliate manager. Of all of these messages only one has ever been answered. That was one I got from the CEO on the 2nd November 2011 which read:
“lawrence,
I will cut you a check this week.
Thanks,
Darryl C.”
I have heard nothing since nor have I received payment.
I live in New Zealand and am not in a position to follow this up with legal action. If only I lived in America, I would drive over to Mr Cornish’s office and demand payment.
It may not be a lot of money to them but it is to me!
I have worked for it, I have earned it and I am entitled to it in terms of the contract I have with Golf Guru GPS.


